Step 1: Define where your customers encounter your brands and products. Draw a journey map and determine all contact points (touchpoints). Where do your customers come across your brands, products and services?
Step 2: At which of your defined touchpoints is it possible to collect feedback on brand and product experiences? Which test procedures would you like to use for product optimisation and in which way? Create appropriate test procedures and surveys, depending on how you can reach your customers.
Step 3: Conduct surveys and analyses where your customers encounter your brands and products. QuestionPro allows you to provide feedback opportunities across all media so that you can use as many touchpoints as possible!